Business of Fashion

"...von Rechenberg also produces yak wool clothing with fabric sourced from Norlha, a brand created by a French-Tibetan husband-and-wife team that employs nomads in the western province of Gansu to produce scarves, clothing, and other textiles out of the material. Originally focused almost exclusively on Europe and the United States and popular with celebrities such as Tilda Swinton, Norlha now sees about half of its sales from China through e-commerce, local pop-up shops, and its boutique and eco-tourism camp in Gansu."